brandIN — Brand System

A modular brand identity and design system for brandIN, an Israeli design studio that operates as three things at once: brandIN (client work), INhouse (internal practice), and INspiration (a blog and podcast). The whole system hinges on one shared mechanic: a hand-painted "IN" brushstroke whose ink is currentColor, so a single glyph serves all three sub-brands, each bringing its own color. Color is treated as full surface rather than accent (cream ground #F4E9D8, burgundy ink #4A2722), on an editorial 8-point grid with bilingual Hebrew and English reflow. Delivered as design tokens plus presentation boards.