AMATUS — Brand System
- Design System
- Design Tokens
- React
- Radwave
- IBM Plex Mono
A clinical, high-trust visual system for AMATUS, a startup building autonomous robots that perform venous blood draws. The identity is white plus a single confident red (#d9393f), with a tri-dot monogram as its most protected asset. Three typographic voices (Radwave display, a thin Helvetica Neue for surgical body text, IBM Plex Mono for technical readouts), a 4px spacing grid, hairline borders, and component primitives, all expressed as design tokens. The voice lowers the temperature around an intimidating product: confident but warm, clinical precision with bedside calm.
