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brandIN — Rinat Hadar

  • Next.js
  • React
  • TypeScript
  • Sanity
  • Tailwind CSS

Brand identity and custom website for brandIN, Rinat Hadar's design practice. The site is built around a three-pillar architecture — inspiration, brandIN, and inhouse — each anchored by its own color and a hand-drawn brushstroke "IN" ligature. A bilingual (Hebrew/English) Next.js build with a Sanity-backed work archive, bold typographic hero, and full case-study pages like the "Own It" designers' incubator. Designed and developed end to end: logo, brand system, and front-end.

brandIN — Rinat Hadar — photo 1
brandIN — Rinat Hadar — photo 2
brandIN — Rinat Hadar — photo 3
brandIN — Rinat Hadar — photo 4
brandIN — Rinat Hadar — photo 5

How-to

brandIN runs as three things at once: brandIN (client work), INhouse (internal practice), and INspiration (a blog and podcast). I tied them into one family with a single shared mechanic, a hand-painted "IN" brushstroke whose ink is currentColor, so one glyph serves all three pillars, each bringing its own color. Color commits whole surfaces rather than sprinkled accents (cream ground #F4E9D8, burgundy ink #4A2722), on an editorial 8-point grid with a real bilingual Hebrew and English reflow. Delivered as design tokens plus presentation boards.

Design System

Open the full system