brandIN — Rinat Hadar

Brand identity and custom website for brandIN, Rinat Hadar's design practice. The site is built around a three-pillar architecture — inspiration, brandIN, and inhouse — each anchored by its own color and a hand-drawn brushstroke "IN" ligature. A bilingual (Hebrew/English) Next.js build with a Sanity-backed work archive, bold typographic hero, and full case-study pages like the "Own It" designers' incubator. Designed and developed end to end: logo, brand system, and front-end.